Freelance Writer in New Zealand |
Charlotte J. Bell
Freelance writer based in New Zealand, working with businesses, publications, and agencies locally and overseas.
What I do
I’m Charlotte, a freelance writer based in Aotearoa New Zealand.I work across three core areas. Each can stand alone or work together, depending on what you need.
SEO copywriting for websites and landing pages
Website and brand copy for businesses and founders
Editorial and feature writing for publications
My background includes over a decade of professional writing, a Master of Writing with Distinction, and a Bachelor of Science. That combination shapes how I research, structure, and deliver work across commercial and editorial contexts.
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I have worked as a freelance content writer in New Zealand for over a decade.
My work includes projects for small businesses, agencies, large organisations, magazines, and editorial publications.I am a published poet and feature writer, and I am currently working on my first novel.
Alongside freelance work, I am an SEO Copywriting Lead at a global digital agency, where I oversee content quality, search performance, and editorial standards across client accounts.My academic background includes a Bachelor of Science in Microbiology and a Master of Writing with Distinction.
This training informs how I research sources, assess evidence, and edit for accuracy and structure. -
Search platforms now assess content based on originality, authorship, and usefulness.
Recent Google and Meta updates prioritise content created by identifiable writers with relevant experience.Automated tools cannot take responsibility for factual accuracy, legal risk, or editorial judgement.
They also struggle to assess context, intent, and conflicting information.A freelance content writer provides accountability and decision making.
This supports credibility, compliance, and long term search performance. -
I provide content writing services in New Zealand across editorial and commercial contexts.
This includes website copy, digital campaigns, editorial features, travel writing, and long form content.I work with marketing teams, content leads, editors, and publications.
Each project is scoped to the platform, audience, and purpose of the work.
Content Writing Services in New Zealand
Editorial And Feature Writing
I work as an editorial writer in New Zealand on essays, profiles, reported features, and commissioned articles for publications and organisations. This includes feature writing and travel writing for print and digital outlets.
SEO Copywriting & Content Writing
I work as a copywriter based in NZ focusing on website copy, campaign copy, and email for brands and businesses. Projects operate within commercial constraints such as keyword targets, page purpose, site architecture and brand guidelines
Website Copy And Brand Writing
Brand content writer supporting planning, messaging, and tone guidelines. This work focuses on how pages and formats operate together across a website or campaign. It includes mapping content to information architecture and aligning output with business priorities.
Content Writing Insights for Businesses and Brands.
